The Group sells into over 70 countries worldwide where our products are enjoyed by millions of consumers. Our key markets are the UK, the USA and South Korea.

Market trends

Our vision to be a leading force in the global homeware sector relies on our ability to adapt to changes in our marketplace. The ways in which our customers, and customers of our customers, purchase products are evolving. In addition, the origin and sustainability of products are increasingly impacting consumers’ purchasing decisions. We are mindful of these changes and see them as opportunities to grow our business.

Consumers want the ability to browse and purchase an extensive range of products and have them delivered at a time which is convenient for them.


We have invested in our rapidly growing ecommerce sites to offer a wider selection of our products and to improve user experience and interactivity.

Increasingly our trade customers want to be able to offer a wide range of products to their customers without having to physically hold stocks of those products.


Drop shipment requires us to hold larger amounts of stock in our warehouses and have the capability to pick, pack and dispatch small quantities, or even individual items, of stock quickly and efficiently to the end consumer. This has required operational investment, and will continue to do so; however, we are well equipped to meet our customers’ requirements.

Consumers are becoming more cognisant of the impact their buying decisions have both on how products are manufactured and the environment.


We manufacture finest English earthenware from our factory in Stoke-on-Trent and home fragrances at our factory in the Lake District, as well as sourcing bone china, porcelain products and other associated homeware. All are produced to the same exacting quality standards. We expect our suppliers to adopt and implement acceptable health and safety, environmental, product quality, labour, human rights, social and legal standards in line with the Group’s product supplier Code of Conduct.

The mix between own manufactured and sourced product was 49:51 for 2018. Three exciting new UK manufactured ranges have been launched in 2019: Portmeirion Botanic Garden Harmony, Portmeirion Atrium and Spode Kingsley. Our plan is to increase capacity and output at both of our UK factories.